CEO Blog Update: Sega And LINE Enter Marketing Partnership In Japan, Announce First Smartphone Game “Fortisia”

LINE Corp. and Sega Games (6460) announced a marketing partnership for mobile games in Japan during a joint press conference yesterday.

Not too surprisingly, Sega will act as the developer and publisher under the deal, while LINE Corp. will offer its messenger app as a platform for mass marketing and distribution.

The reason LINE gave for choosing this particular partner is Sega’s strong portfolio of mid-core games (at least over here on the Japanese market), a field LINE still struggles to expand into.

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