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CEO Blog Update: How Japanese Mobile Game Makers Go After Whales: 5 Popular Gacha Mechanics

About four years after the kompu gacha shock hit Japan’s mobile game industry hard, gacha as a monetization mechanic is in the news again.

This might be over soon, and I don’t intend to discuss the ethics of gacha right now (this may come soon), but please refer to my simple primer from way back in 2012 for an overview of the topic.

(…) Please read the rest of the entry here.