CEO Blog Update: The Major Trend In Japan’s Mobile Game Industry Now? Consolidation.
Shortly after DeNA (2432) and GREE (3632) pioneered the concept of mobile gaming as the world knows it today (free-to-play business model, bite-sized content embedded in social networks to increase stickiness, data analysis to improve monetization, etc.) in 2006/2007 on feature phones, a flood of new developers entered the Japanese market.
The acceptance of local users to consume and pay for games on their mobile devices, a gaming culture deeply rooted in Japanese society, and other specific factors led to the birth of a whole new industry about nine years ago.
Today, Japan’s mobile gaming market is not only the biggest globally by revenue but also the oldest, most mature – and extremely competitive (the largest number of listed mobile game developers worldwide, hundreds of private ones, increased influx of foreign game makers, focus on the limited local demand side, etc.).
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